Location, location, location, is not the age-old adage when it comes to business locale for no reason. The location of your business can easily take your business to the next level or hinder its growth.

Yet, not enough business owners take into consideration the potential power that curb appeal can bring to the location of their business.  Thinking strategically about how your business looks from the outside can add a layer to the perceived value of your business by potential customers and clients.

In order to bring in the best results, you need to think creatively but also as a consumer.  Keep these suggestions in mind when considering the curb appeal of your business:

  • Accessibility should be a primary concern in your quest to beautify the curbside of your business.  Keep in consideration all of your potential customers and clients. Having clear access to your business for those that are handicapped or disabled will signal that safety is a priority for you as a business owner.

  • Using ramps that are well crafted with premium concrete and possibly, painted will enhance this area of your entrance.

  • Create direction with your curbside appeal.

  • It should go without saying that you want your customers and clients to enter into your place of business. But think of the psychology of doing business in this area of your curb design. You want customers to have a clear sense of where they are going to do business.

  • Customers should not be mislead or find it challenging to enter your establishment.  If they do, you will have to work that much harder to gain their business or satisfaction, once they do enter your establishment.

  • Create a mood with your curbside appeal.

  • Think of paint colors, greenery, plants, and brick choice, that all yield a sense of welcome to consumers. When you present an entrance that sets a serene mood with customers and clients, they will be more apt to comfortably do business with you.

  • Lastly, consider commercial awnings to help improve the overall look, as well as help to save money on your energy bill.

Overall, the curb appeal that you create with your business can compliment your location and the position of your business. It will establish your organization as a go to destination for customer satisfaction and loyalty for years to come. All it takes is a little imagination and strategy in its design.